Strategic Analytics
Turn complex market, audience and streaming data into actionable intelligence.
- Audience intelligence
- Market analysis
- Trend identification
- Strategic decision support
The Catalyse ecosystem
Signal.
Insight.
Action.
Understand what matters.
Know what to do next.
Online tools for strategic marketing and music analysis.
Expert advice to turn insight into action.
CATALYSESignal. Insight. Action.PulseMarket moments
↗TraceAudio evidence
↗AnalyticsMusic intelligence
↗ContentArtist workflows
↗Built from hands-on experience16+ years at Sony MusicAnalytics at Microsoft400M+ artist streams
What we do
Strategic analytics and growth intelligence for music companies and labels.
We combine hands-on consulting with online tools for strategic marketing and music analysis—helping you understand your audience, unlock catalogue value and plan your next move.
Catalogue Strategy
Identify growth opportunities and build long-term value across your catalogue.
- Catalogue assessment and growth opportunities
- Catalogue optimization
- Long-term value creation
Growth & Optimization
Improve discoverability, positioning and sustainable audience growth.
- Metadata optimization
- Artist and catalogue positioning
- Release strategy
- Discovery optimization
Our online tools
Put your strategy
into motion.
Tools for strategic marketing, music analysis, audio assessment and artist workflows.
Market intelligenceAvailable
Pulse
Plan campaigns around the calendar, weather, culture and sports signals shaping everyday life.
Audio intelligenceBeta
Trace
Assess audio for AI characteristics, with findings and evidence coverage presented in context.
Music intelligencePilot
Analytics
Bring artist, audience and catalogue intelligence into clearer release and growth decisions.
Artist workflowsPilot
Content
Support artist content workflows with release discovery, social monitoring and campaign assets.
Research & tutorials
Understand more.
Put it to work.
Research · Pulse
Christmas: when should your campaign start?
Prepare in October, then use local signals to decide when to activate and scale. A practical seasonal campaign framework for Pulse.
Read the guide →
Tutorial · Analytics
Start a catalogue review with a clear question
A short framework for deciding what to analyse, what matters and what to do next.
Read the guide →
Tutorial · Trace
Read a Trace report with the evidence in view
How to interpret audio findings without turning a signal into a claim of certainty.
Read on Trace →From insight to action
The right signal.
A clearer next step.
Explore a product or talk through the decision you need to make.